Press Releases

“Peace for the Cities” Prayer Initiative Encourages Adventists Around the World to Pray for Their Muslim Brothers and Sisters During Ramadan

The General Conference Center for Adventist Muslim Relations' initiative starts February 28, runs for 30 days; sign up to receive more info.

February 27, 2025 | Columbia, Md. | North American Division Office of Communication

The Islamic sacred month of Ramadan begins on February 28, 2025. It is a time of renewal of faith for Muslims. It’s also a good opportunity for us to connect with God and with Muslims. As we pray in North America for the Pentecost 2025 initiative, for the Holy Spirit to transform and empower us, added prayer for this month of Ramadan is a natural fit.

This year, members are encouraged to sign up for “Peace for the Cities” part of the Pray for Cities initiative — 30 cities with large Muslim populations, 30 days. Once you sign up, you will be able to access the daily prayer diary.

Join members around the world from February 28 through March 29 praying that people in these cities will experience peace and that Jesus may reveal Himself to those who seek to know Him. The designated city for North America is Toronto, British Columbia, Canada, and the special day for the NAD is on March 22, from 11 a.m. ET to 12 noon, and globally (General Conference) on March 16.

The GC has provided materials in several languages at the links provided below. The goal is to raise a movement of 100,000 Adventists around the world praying for 30 days this Ramadan for 30 cities. You can join by clicking

English: https://www.prayforcities.org
French https://www.prayforcities.org/fr
Spanish https://www.prayforcities.org/es
Portuguese https://www.prayforcities.org/pt

Adventist Educators Establish Worldview Studies Center at La Sierra University

An Asian woman speaks behind a podium — *La Sierra University education professor Elissa Kido speaks during a Jan.*

One Day Last Year

One day in February 2024 an unusual assortment of North American Division leaders walked into the president’s office. Those represented included the Ministerial Association, vice presidents, the president’s office, Adventist-laymen’s Services and Industries (ASI), Professional Services, and communication. After prayer and an exchange of pleasantries, the leaders looked to president G. Alexander Bryant. “What do you all remember about Pentecost?” he asked. Typical answers surfaced referencing the Acts 2 account. “What if we were to do something like that at the NAD? What if we could get all our churches involved? What if we focused on prayer, outreach, and proclaiming the gospel message?”

North American Division Ministries Unite to Provide Training Experience for Sabbath School Leaders

On February 7-8, 2025, more than 900 Sabbath School teachers, ministry leaders, and Bible students gathered to livestream the North American Division Do It Together Sabbath School Conference. The event aimed to discuss new and innovative ways to connect to the Sabbath School lesson while engaging students of every age.

Adventist Information Ministry Changes Name to Adventist Connect, Reflecting Expansion into Digital Evangelism

On January 30, 2025, the Adventist Information Ministry board voted to rename the ministry Adventist Connect, reflecting its expansion from an evangelism contact center for media ministries into a hub supporting local churches across North America in digital outreach. This change will be implemented in stages over the coming months.

A Man for the Times, a “New” President, and a Formula for Change

For most of the twentieth century the work in North America was led by one of the vice presidents of the General Conference. Then in 1985, with growing missional needs, the North American Division was reformulated once again as one of the 13 divisions of the world church. Charles Edward Bradford (1925-2021) would serve as the first president of this newly reformulated North American Division, beginning in 1985. This is his story — and our story.