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Geoscience Research Institute Launches New Creation Sabbath Website and Branding

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What is Creation Sabbath? How can my church celebrate Creation Sabbath? When is Creation Sabbath this year?

The answers to these questions are not secrets, and now they are easily accessible at the newly revamped Creation Sabbath website — ready in time for the special Sabbath on October 27, 2018.

The fresh look of website was designed by Types & Symbols using the Adventist Identity System they developed in collaboration with the General Conference Communication Department. The page layout is constructed around seven columns, six columns for content, and one column for rest — just like the Creation week.

Ivan Ruiz-Knott, one of the chief designers on both the webpage and the overall branding strategy, said, “We considered a number of different options, but I’m really pleased we settled on this one, which we called ‘Focusing on Creation.’ it is both graphically compelling and conveys something important.”

Mark Cook, a principal designer at Types & Symbols, described “Focusing on Creation” as “built around a bold graphic treatment that creates a strong focal point for photography. [It's] built on the shape of the letter C, for ‘Creation,’ and the negative space forms a circle, suggesting the shape of planet earth through the contrast and the colors used.”

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“I love this ‘Focusing on Creation’ branding strategy for Creation Sabbath,” said Timothy Standish, Ph.D., scientist from the Geoscience Research Institute (GRI). “GRI is about science, and there is a tremendous beauty to that, but it is wonderful to see such an attractive branding strategy for what has to be among the most important Sabbaths of each year."

Standish explained that while "every Sabbath was given to us by our Creator to celebrate His wonderful creation, Creation Sabbath is a special opportunity to remind ourselves of the central purpose of the Sabbath. More than that, this is a special day to share the call to worship the Creator, which is at the center of the everlasting gospel (Rev. 14:6,7) — ‘Focusing on Creation’ indeed!”

There are three elements that people may see in the “Focusing on Creation” branding:

  1. A broken circle – While a circle symbolizes perfection, the break in the “Focusing on Creation” circle—that makes it a “C” —symbolizes the fact that the original creation, which God called “very good,” is now broken and Christians look forward to the time when our Creator makes “all things new” (Rev. 21:5).
  2. The position of the break in the circle symbolizes evening, the time at which days end and new days begin in the biblical documentation of creation as recorded in Genesis 1.
  3. The space inside the “C” resembles a magnifying glass with the “break” as the handle, illustrating the Bible’s invitation to examine and rejoice in what God has done.

At creationsabbath.net visitors can not only see the “Focusing on Creation” branding, they can find templates to use for bulletins, bulletin inserts and posters promoting Creation Sabbath. These and the abundant other resources at the Creation Sabbath website provide the easiest path possible for all churches to celebrate Creation Sabbath on October 27. Creation Sabbath, an official item on the General Conference calendar, is celebrated every year on the fourth Sabbath of October.

 

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