“Despite the pandemic, our church has carried out its mission with resilience; our members have been faithful to their mission … during the past 20 months,” said Kyoshin Ahn, executive secretary of the North American Division (NAD). Ahn’s words marked the beginning of the secretary’s report at the NAD Year-End Meeting in Columbia, Maryland, on Oct. 31, 2021.

The goal of his report this year was “to have a better understanding about where we are as a church,” Ahn said.

Membership Gains

Ahn acknowledged the impact of COVID-19 on the Adventist membership across the NAD, and shared that the pandemic slowed down the net increase of members in 2020. As of Dec. 31, 2020, the Adventist Church in the division had 1,265,754 baptized members, who worship in 5,639 churches and 894 companies. There was a 2,827 net increase in members in 2020, a figure that included a total of 17,392 accessions (a decrease of about 55 percent if compared with a year prior).

“We are inspired by many of our churches that, despite the pandemic, engaged in evangelistic efforts,” Ahn said, adding that it is expected that the numbers will be similar in 2021, because the pandemic was still in full swing the first two quarters of the year.

The number of members’ deaths topped 8,897 in 2020 (670 more than in 2019). Ahn explained that it is a trend that continued in the first two quarters in 2021 when compared to 2020. According to Ahn, 4,247 members died in the first six months of 2020. In the first half of 2021, 4,655 members have passed to their rest. “Many of these deaths are related to COVID-19 or complications from COVID-19,” he acknowledged.

Regarding the composition of membership, Ahn shared that 32 percent of baptized members in the NAD are over 60 years old. Another 47 percent are between 30 and 59. Only 20 percent are 13-29, and one percent are 0-12 (statistics do not take into account members not yet baptized).

The median age of Adventist members in the NAD is 48 years old (in contrast with the median age of the general population, which is 40.9 in Canada and 38.4 in the U.S.).

NAD Adventist members comprise just 5.83 percent of the worldwide Adventist membership.

Membership Services

Brian Ford, director of eAdventist Membership Services, reported on how the eAdventist resource technological tool for churches has been helping church leaders, pastors, and clerks to keep updated membership records while providing other services. It includes a virtual way of handling bulletins and make announcements, Ford said, and has more recently added email messaging and text messaging. “We have a growing number of churches taking advantage of this tool,” Ford reported. “Each year, we’ve been able to operate eAdventist a little more efficiently, so we are reinvesting those savings into new tools.”

In July, eAdventist released an initial version of the new myEADVENTIST mobile-friendly app. “It will provide an online church directory with phone numbers, and options for texts, emails, and maps,” Ford said. In the near future, the team is planning to add tools for pastors (including messaging, notes, and contacts), ministry leaders (e.g., elders, deacons), and messaging for small groups.

eAdventist Data on Membership

Ford shared some data on the NAD membership growth. He made shared that understandably, that number fell in 2020, but that since then, it has almost been equaled in the first three quarters of 2021. In 2021, net growth is already in the black, he said.

The mean size (or mathematical middle) of churches and companies in the NAD is 187 members per congregation; their median size (the middle when all congregations are aligned in a row) is 106 members. This means that “half of our congregations are larger than 106, and half are smaller, including all companies,” Ford said. On the other hand, most churches have between 1-199 baptized members, he reported.

He also shared that “while small churches make up half of the churches, they are only one- tenth of the members.” It means that nine of ten members belong to one of the largest churches.

Beginning 2022, eAdventist will be the one and only membership statistic system for the NAD, Ford said.

The Importance of Volunteer Work

Ernest Hernandez, director of the Office of Volunteer Ministries (OVM), reminded virtual attendees to the year-end meeting that their goal is “to provide domestic and foreign mission opportunities for willing church members.” His team discussed the benefits of using Mission Trip Connector, a tool for mission trip organizers.

Secretariat/OVM administrative assistant Natalie Kavistan explained that the site provides the ability to organize a mission trip, to scout mission sites. It also allows to generate reports on participants, planning, accomplishments, and travel safety, she reported. Finally, it facilitates a possible collaboration and sharing between organizers, Kavistan said, “for the purpose of conducting joint projects to major cities in the U.S. and anywhere in the world.” It is something that can multiply the impact groups can have, she said.

Despite restrictions and lockdowns, OVM was able to gain access to 50 countries, and 173 long-time volunteers answered the call to serve since April 2021. OVM is also offering non-travel opportunities, including digital volunteers, those “who can help an organization with, for instance, graphic design, social media, and any type of computer-aided service.”

Missional Challenges

In the last section of the secretary’s report, Ahn discussed some of the missional challenges the division is having, including data on attrition and loss. He acknowledged that the growth rate has been plateauing for some time, “a trend that, if continued, may have troubling implications,” he said.

Regarding the accession rate (how many members are added per every 100 members), Ahn shared that in 2010 it was 3.63 percent. In 2019, it went down to 2.73 percent and in 2020, just reached 1.44 percent.

Another metric is considering members’ losses, Ahn said. In the last decade, losses — those members who are dropped or are missing — have averaged 12,000 members a year, or about one percent. In 2018 they reached 14,622, but just 11,572 in 2019. In 2020, only 5,896 losses were recorded (0.47 percent). Overall, since 2010, the NAD lost 500,704 members and gained 698,610. Missional losses and gains — those that resulted from evangelistic endeavors — totalled 122,021 and 327,241, respectively (losses amounted to 36.7 percent of new members).

“It’s a great challenge for all of us reducing the losses,” Ahn acknowledged. “We must ask ourselves, ‘Are we effectively nurturing our members to retain them to become full-fledged disciples?’”

Finally, Ahn discussed the accession rate per congregation. In 2011, every congregation added, on average, more than six new members. That figure has decreased to a little more than four people per congregation, Ahn said. It is something that begs the question, “How can we re-energize those congregations that seem to be having a hard time bearing fruits? How can we create an atmosphere to better reach out their communities?” Ahn asked rhetorically.

How Are We Seen?

In addition to his report, Ahn spent several minutes sharing that the division connected with Gallup Research to conduct a national survey on how Americans see the Adventist Church in terms of brand awareness, religion, interest, and values, as, Ahn said, “we attempt to expand the public’s awareness of the Seventh-day Adventist Church here in our territory.” He explained that through partnership with — and major funding assistance from — AdventHealth, Gallup conducted a survey of a group of Americans about their awareness of the Seventh-day Adventist Church, and their thoughts about the denomination.

Ahn said that more than 4,000 adults in the U.S. participated in the survey conducted in September from a wide variety of walks of life, races, ages, ethnicities, and religiosity. In the survey, 49 percent said that religion was either extremely important or very important to them.

Gallup was able to pull together a brief summary for year-end meeting; a full report will be presented to Adventist leaders in December. During his report, Ahn shared just a few of the survey’s findings. He said that approximately one out of five Americans personally know someone who is a member of the Adventist Church, however, when its favorability was ranked with other faiths and denominations, the church was listed as largely unfavorable, with a ranking of 13 out of 17 — with 17 the most unfavorable.

“What this survey shows us is this that we have worked to do in terms of our brand awareness,” said Ahn. “But this survey also shows that we are on the right track in terms of our mission statement,” he added, citing survey responses that “our mission statement, emphasizing hope and wholeness, struck a chord among Americans.”

“We need to find better ways to maximize our strengths — thereby bringing our message of hope and wholeness closer to millions of people here in North America,” he said.

God Surrounds His People

Ahn concluded his report by emphasizing how thankful he is to God for how He has guided the Adventist Church in the division since the pandemic hit in early 2020. He used an analogy from hiking along switchback trails. In those trails, hikers can’t see too far ahead, he explained. Something similar happened to the church, he said. “It was not possible to have a clear idea where this pandemic was leading us,” he said. “To make matters worse, we didn’t have a guiding map in our hands. Yet, we have our God with us.”

Ahn quoted the words of Psalm 125, explaining that just like in ancient Israel, God surrounds His people with His guidance and protection. “No matter what trail we are on, God knows every step we take … God knows every trail we have to climb. And we are absolutely confident that God has walked with us on the pandemic trail, and He will continue to do so beyond the pandemic,” Ahn said. “He is the One who has given us strength to come this far, and He will continue to energize us. He will give us an enduring fortitude that [will help] us reach the top.”