On January 30, 2025, the Adventist Information Ministry board voted to rename the ministry Adventist Connect, reflecting its expansion from an evangelism contact center for media ministries into a hub supporting local churches across North America in digital outreach. This change will be implemented in stages over the coming months.

For most of the twentieth century the work in North America was led by one of the vice presidents of the General Conference. Then in 1985, with growing missional needs, the North American Division was reformulated once again as one of the 13 divisions of the world church. Charles Edward Bradford (1925-2021) would serve as the first president of this newly reformulated North American Division, beginning in 1985. This is his story — and our story.

“You’re here at PELC 2024 to see Jesus high and lifted up!” said Michelle Mota-Poyser, Northeastern Conference pastor, on night one of the Pastoral Evangelism and Leadership Council (PELC), held at Oakwood University in Huntsville, Alabama, from December 8-11. With the theme “Jesus: Praise Him, Practice Him, Preach Him,” PELC organizers emphasized a focus on Christ and the urgency of spreading the gospel amid political and social turmoil. Jesus was thus central in every message, song, and workshop.